New Things Coming From New Balance

I have always been a fan of New Balance running shoes; I have a wide forefoot and a fairly large bunion, and New Balance running shoes have always accommodated my feet nicely. The company recently hosted a women’s running summit last weekend in conjunction with the Zooma Austin Half Marathon and 5k at the Lost Pines Hyatt Resort and treated a bunch of writers and bloggers to the event. I was lucky enough to be invited. In between races, New Balance took the opportunity to discuss the brand’s relationship with women. It’s a savvy company that knows women run and buy shoes. Known for producing stability

shoes, New Balance has become hip to the whole barefoot running phenomenon and is starting to produce lighter, less intrusive shoes. I handled some prototypes of running shoes coming out later this year – they are light, sleek, and look fast. By removing the internal foot system, New Balance designers have lightened the shoe, created more consistent sizing, redesigned the sole for better contact (the shoes “kiss the ground”), and still provided premium cushioning. Can’t wait to try them later this year. For the 411 on New Balance apparel keep on reading.

View original here: 
New Things Coming From New Balance